Cindy GOH Joo Seong

Cindy GOH Joo Seong is a Partner of Cheang & Ariff, a member of WPG. 

Cindy is the Head of the Intellectual Property Department and a Litigation Partner in Cheang & Ariff. Her main practice areas are Corporate & Commercial Litigation, Intellectual Property (IP) and Tax. 

Cindy has been consistently recognised as one of leading lawyers in Malaysia. She has been ranked as a top lawyer in numerous legal publications including Legal 500, Chambers Asia Pacific, Benchmark Litigation, Asialaw, Managing IP, WTR, Asia Business Law Journal, etc.  With a plethora of awards under her belt, Cindy had been named Female Lawyer of the Year (Asia Pacific), Top 100 Women in Litigation by Benchmark Litigation Asia Pacific, second runner up under the category ‘Lawyer of the Year Award’, Malaysia’s Top Lawyers ‘The A List’ by Asia Business Law Journal, etc. She has also led Cheang & Ariff to receive multiple awards, including IP Firm of the Year for several years.

Clients have commended Cindy for her technical excellence, strategic thinking, and client-focused approach and described her as:

ʺCindy Goh is highly-skilled with invaluable in-depth knowledge of IP litigation. She provides excellent, sound and honest adviceʺ and ʺCindy Goh’s client engagement is exceptional in our view. She ensures that she is always available to address concerns and is proactive when dealing with issues.ʺ

Cindy graduated from International Islamic University Malaysia and was one of the top students in her year when she graduated. She was admitted to the Malaysian Bar as an Advocate and Solicitor of the High Court of Malaya in 2001.

Cindy has been appointed as the Chairperson of the Malaysian Bar IP Committee, a Council and Board Member of the Asian Patent Attorneys’ Association (APAA), and is the firm’s representative in the International Trademark Association (INTA) and the Malaysian Intellectual Property Association (MIPA). 

For more information about Cindy, please click here.